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Nigeria: Autoreg Leapfrogs Lagos State Licensing Revenue By 212.5 ...

Lagos state government in the last six weeks generated on the average a total of N180million from vehicle licencing and renewals. This is about 212.5 per cent leap in revenue generated from this source previously. The improvement in the last six weeks in licensing revenue is as a result of the outsourcing of vehicle licencing and renewal to Courteville Investment Limited which has developed the automatic registration called Autoreg.

Disclosing the remarkable improvement in the pilot scheme which Lagos state is championing Thursday in Lagos, the Chief Executive of Courteville Mr. Bola Akindele said that his company developed the Autoreg system and approached Lagos state government who bought into it. He said that six Nigerian banks and one insurance company have become partners in the project through which vehicles' licenses are renewed daily as long as the offices of the partnering banks are opened.

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Hispanic Market: Adjusting to Life in the Mainstream

The Hispanic upfront presentations in New York the week of May 14 occur amidst a backdrop of evolutionary changes. Advertisers are eager to romance the continually growing domestic Hispanic audience, estimated at 43 million and rising, according to updated U.S. Census statistics. Kagan Research projects multichannel penetration in Hispanic households to continue its gradual climb, reaching 71.7 percent in 2010, up from 69.9 percent in 2005.

Jessica Pantanini, an Association of Hispanic Advertising Agencies board member, said, "Corporate America realizes it needs to gain new customers and address other markets like Hispanic, which it hasn't done in the past."

AHAA's projection for this year's upfront buying is $1.8 billion; last year's figure was $1.5 billion, with $1.3 billion the previous year.