Met hun gedurfde nieuwe reclamecampagne laat Marsh de andere kant ...
Rather than being solely something to guard against, Marsh believes managing risk smartly can give proactive companies a competitive advantage in their marketplace. "This campaign expresses our belief there should be a new, more complete approach to managing risk going forward, and also signals to our clients and the market that Marsh is back on its front foot," said Brian Storms, chairman and chief executive officer of Marsh. "There's no company in the world better positioned than we are to help clients understand the new realities of risks, mitigate them, and turn them into opportunities for upside." The Marsh campaign is running in print publications both in the U.S. and globally, including The Wall Street Journal, New York Times, Financial Times and key local and trade media. There is also an aggressive out of home campaign in several major cities throughout North America that includes airports, bus shelters, billboards and subway elements.
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